Ethical is a word with integrity.
To us, Ethical Livestock Genetics means having the most appropriate livestock, which best utilise our natural resources and produce sustainable, high-value produce with minimal interventions or synthetic additives.
Science-backed. Minimal inputs.
Respecting our land and our animals.
Livestock for New Zealand’s Environment
We run functional, fertile, athletic animals that are underpinned by the science of modern genetic breeding. These genetics incorporate desirable traits that you can’t see such as disease and parasite tolerance, survivability, growth rates and carcase traits.
Sustainable, High-Value Produce
As we look to the future, we are constantly refining what we believe differentiates New Zealand’s red meat from the rest. We look forward to continuing to deliver a premium eating experience for discerning consumers, globally.
To do this, we need to ensure our biological system is looking after the environment and enhancing our land for future generations.
Performance-Recording
We use Sheep Improvement Limited (SIL) for our genetic evaluations. This validates the performance of our sheep, relative to the New Zealand sheep population. We are also registered NZ Hereford Association breeders where our cattle, Burnbank Herefords are analysed on the Breedplan database.
Minimal Interventions/Synthetic Additives
Less shearing
Less dagging
Less drenching
No fly-strike
Less animal stress
More family time.